For Immediate Release
IndyCar Series star to have custom designed QR code and Meet‐Meme.com Dashboard
Now fans can “find Justin everywhere” at http://mtme.me/justin
LONGMONT, CO., July 30, 2012 – IZOD IndyCar Series driver Justin Wilson and Meet‐Meme.com, the Milwaukee‐based social media trading card company, announced a partnership today which will provide Justin with a range of social media services, including a custom‐designed QR code allowing fans to quickly follow him across all of his social media platforms.
The relationship was sparked by an innovative social media campaign at Milwaukee IndyFest. Event promoter Andretti Sports Marketing invited 26 social media influencers from the Milwaukee area to the Milwaukee Mile and paired each one with an IZOD IndyCar Series driver. Jonathan “Brew” Brewer, Director of Awesome at Meet‐Meme was a guest of Justin, driver of the #18 Sonny’s Bar‐B‐Q Honda for Dale Coyne Racing, and became his social media shadow for the weekend. It wasn’t long before Justin and Brew started talking about how they might work together after the race.
“The #indyfest 26 was a great idea and showed how creative use of social media can bring new fans to the IZOD IndyCar Series,” said Justin, who won the Rolex 24 at Daytona in January and the Firestone 550 IndyCar Series event at Texas Motor Speedway in June. “When I met Brew at Milwaukee I knew right away that he and Meet‐Meme had something special to offer. So it’s exciting to be partnering with them and to offer fans a quick and easy way to engage on twitter, facebook and youtube as well as my website. It’s also great to have Brew’s ongoing advice on how we can get the most out of all our social media activity.”
“We are excited to partner with Justin to provide him with his own personal scan code and digital dashboard,” said Jonathan Brewer. “Justin is the first to receive his own vanity URL, custom designed QR Code, and integrated twitter feed into the desktop version of his Meet‐Meme dashboard. We are honored to be a part of such a progressive IndyCar Series experience ‐ bridging the online and offline worlds. Now fans can easily connect with Justin online after they meet him.”
About Meet Meme
Meet‐Meme social trading cards bridge a user’s online and offline relationships. Each trading card tells a story about theindividual and their evolving social media profile: stats, bio, networks, contact info, hobbies or even a favorite quote. In addition,a personalized URL and QR Code are used to link others to the cardholder’s entire digital footprint (social profiles, blogs,websites). It’s simple: meet, scan and connect. View more at: http://meet‐meme.com.
About Justin Wilson
Justin Wilson started racing go‐karts at the age of 8, achieving much success before switching to open wheel racing. He was the first 16 year old in the UK to win a motor race in 1997, won the inaugural Formula Palmer Audi series (1999) and was the first British driver to win the International F3000 Championship (the forerunner to GP2) in 2001. He passed up an opportunity to drive for Newman Haas Racing in CART to fulfil his dream of racing in Formula 1 in 2003 (Minardi and Jaguar), before switching to US open wheel racing in 2004. Justin has 7 victories and 15 other podium finishes in IndyCar or Champ Car World Series competition and has also been a regular competitor in the Rolex 24 at Daytona, winning the prestigious sports car event in January 2012 for Michael Shank Racing along with co‐drivers John Prew, Ozz Negri and AJ Allmendinger. Out of the car, Justin is an Ambassador for the International Dyslexia Association. Justin (33) lives in Longmont, Colorado with wife Julia and daughters Jane and Jessica. For more information about Justin visit www.justinwilson.co.uk. Follow Justin everywhere at http://mtme.me/Justin